Enhance Your Fashion Brand

Simple steps that can be done to build your fashion brand.

Tony Hyppolite
1 min readApr 16, 2014

Define your niche

  • The most important part of building a brand, but why do so many people fail to establish that in the beginning?! It may take many days, weeks and months to define your niche. This will make your life a lot easier, when you start establishing marketing campaigns and look to get involved on other projects in the future, because you will know exactly who your customer or audience is.

Study, study & study

  • How can you be a couture designer if you don’t know the history of couture? How can you be a model and not evaluate how models pose? Always be a student of the industry.

Sell your passion, not your product

  • Customers don’t buy CHANEL because of its amazing products, they buy CHANEL because of what it represents. What does your passion represent? Once your realize this it will be easier to enhance your fashion brand. We will be expanding on this in future posts.

See the full 7 steps at www.BuildMYFashionBrand.com

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Tony Hyppolite
Tony Hyppolite

Written by Tony Hyppolite

Web Developer | Businessman | Hospitality & Events Specialist.

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