Let’s Convert Visitors Into Customers

Web Design Tips To Convert Visitors Into Customers.

We’ve designed and developed websites for a lot of businesses worldwide, and the main conclusion is that a user-friendly website always generates leads and converts customers to increase your bottom-line revenue. Here are 4 incredibly useful tips to improve your website conversion rates.

1. Clear Navigation

• Your website navigation structure should allow users to easily go to another page regardless of where they started. Not all visitors start on your homepage and follow a predictable path. They should be able to locate a specific product from the page they’re coming from.
• Keep your visitors from feeling overwhelmed by breaking the navigation into groups of five to seven options. The small number of options keeps the user focused on their goal, helping them make prompt decisions.

2. Quick Loading Speed

• Page speed is important for all viewing devices, but it has more weight for mobile. The 2019 Page Speed Report shows that slow loading times lower the chances of a shopper returning to your website. Twenty-two percent of mobile users admit to leaving slow-loading pages and 14% said these sites force them to visit a competitor’s. Google provides this free tool for diagnosing your site’s loading issues.
• Page speed is also an SEO ranking factor. It boosts your website’s visibility in search engines. This helps you gain a better position for generating traffic, converting them into leads, then customers.

3. User-Friendly Layout

• The point of your layout is to make your content as readable as possible. If your site’s not readable enough, it won’t entice action from the visitor.
• The F-pattern is a common eye-scanning pattern among speed readers. The F-pattern helps you create a layout with good visual hierarchy, resulting in easily scannable content. The key to nailing the F-pattern is by immediately establishing the purpose of the page in the first two paragraphs and using powerful, straight-to-the-point headers. Cover only one idea per paragraph and use bullet points whenever you can.
• Break text-heavy pages with relevant images and an adequate amount of negative space.

4. Strong, Clear Call-To-Action

• Your call-to-action (CTA) button isn’t always transactional. You have to anticipate the needs of the reader to recommend relevant content. Your CTA may invite the reader to another blog post related to the one they just read, similar products they may find interesting, or downloadable files that may help their problem.
• I’m not being hyperbolic when I say that the placement and color of the button are critical. Place it in a highly visible part of your layout. You can follow the rule of thirds to highlight important elements of the page, such as the CTA button.

Click here to see the breakdown of consumer personalities according to Google.

We are Transmyt. A digital product design studio, strategy consulting firm and marketing agency in Boston. We are “agents of change”! Our work re-invents businesses, generates revenue, increases leads and creates products and services people love to use, for clients all over the world.